Born in Jakarta, 16 Dec 1971. She has been in the communications industry for a long time. She worked in many of the biggest network agencies in Indonesia from Ogilvy to Leo Burnett, Saatchi and Publicis. In 2018, she decided to left the ad industry and busied herself wearing multiple hats and taking on roles with FAB and GoJek.

Currently, she is the Country Director of R3, an independent transformation consultancy. She work with marketers to enhance their return on marketing, media and agency investment, and to improve efficiency and effectiveness. Also, she is the CEO of INOFITbio, creators of myDNA. myDNA is a genetic interpretation company that decodes the information in genes to help people to live better lives.